Sherry Alpert, Principal of Sherry Alpert Corporate Communications in Canton, Massachusetts, has been working in public relations since 1979, following five years as a journalist.
Having directed public relations departments for institutional nonprofit organizations and a government agency, managed accounts at a public relations agency, and served as the public relations arm for a broad range of corporations, Sherry has executed PR for nearly every type of business, including: high tech, healthcare, women’s health, fitness, branding, food safety, law, hospitality, transportation, e-commerce, retail, workplace safety, drug education, business books, documentary film, trade organizations, product design, architecture, interior design, real estate, insurance, and competitive intelligence.
She also creates corporate marketing materials, from brochures, newsletters and magazines to sales sheets and introductory letters. If you want to focus on your web site, she will write the copy and work with your web designer.
If speaking engagements will help your business, Sherry will book you at appropriate meetings, conferences and trade shows.
Sherry will put her writing and editing skills to work in writing, ghostwriting and/or editing articles under your byline, ensuring placement for them in appropriate business and trade magazines. She also engages in fiction and playwriting, with several published short stories and op-ed columns.
In 2007, Sherry was appointed to the Advisory Boards of both the 128 Innovation Capital Group and the Southern New England Entrepreneurs Forum.
She has lectured in public relations and journalism at Stonehill College, Easton, MA and Indiana University, Bloomington, IN.
A 1974 magna cum laude graduate of Connecticut College, she earned a Certificate in Graphic Design from Massachusetts College of Art and credits toward a Masters in advanced creative writing from Emerson College.
