Sherry Alpert, Principal of Sherry Alpert Corporate Communications, LLC, in Canton, Massachusetts, has been working in public relations since 1979, following five years as a journalist.
Having directed public relations departments for institutional nonprofit organizations and a government agency, managed accounts at a public relations agency, and served as the public relations arm for a broad range of corporations, Sherry has executed PR for nearly every type of business and startup, including: technology, healthcare, medical devices, dentistry, banking, women’s health, fitness, branding, food safety, law, hospitality, transportation, e-commerce, retail, workplace safety, drug education, business books, documentary film, trade organizations, product design, architecture, interior design, real estate and competitive intelligence.
Sherry has gotten clients media coverage on major national television news shows, newspapers, magazines and online media - consumer, news and trade.
She also creates corporate marketing materials, from brochures, newsletters and magazines to sales sheets and introductory letters. If you want to focus on your web site, she will write the copy and work with your web designer.
If speaking engagements will help your business, Sherry will book you at appropriate meetings, conferences and trade shows.
Sherry will put her writing and editing skills to work in writing white papers as well as ghostwriting and/or editing articles under your byline, ensuring placement for them in appropriate business and trade magazines. For entrepreneurs, she writes Executive Summaries and PowerPoints and edits business plans. She also engages in writing op-eds, fiction and a play, with several published short stories and op-ed columns.
Because she spends so much time in the entrepreneurial world, Sherry has met many angel investors. As a result, she has helped startups get funded by making connections between entrepreneurs and the angels who believe in them.
Sherry was recently interviewed about her public relations career in Boston Voyager.
In the interview, she offers her insights on the current state as well as the future of news, journalism and public relations:
Sherry was also interviewed by PR On The Go on her PR advice for entrepreneurs.
In 2007, Sherry was appointed to the Advisory Boards of both the 128 Innovation Capital Group and the Southern New England Entrepreneurs Forum.
Sherry has guest lectured in public relations and journalism at Stonehill College, Easton, MA, Eastern Nazarene College, Quincy, MA, Indiana University, Bloomington, IN, and Kent State University in Kent, OH.
A 1974 magna cum laude graduate of Connecticut College, she earned a Certificate in Graphic Design from Massachusetts College of Art and credits toward a Masters in advanced creative writing from Emerson College.
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