Having worked both sides of the fence, Sherry Alpert Corporate Communications understands what makes a good news or feature story — and what does not. When undertaking publicity writing, we know how to identify your news hook, where to pitch your story, and how to maximize its media potential. We will also find placements for your bylined article that we have either ghostwritten or edited.
Among the media where we have placed stories and / or commentary are:
• National newspapers and magazines such as The Wall Street Journal, New York Times, USA Today, New York Times, TIME, Business Week, Fortune, GQ, Men’s Journal, Good Housekeeping, Woman’s Day, Health, Parents as well as Associated Press, United Press International, Bloomberg and Reuters
• National television and radio such as Today, Good Morning America, CBS Early Show, NBC Nightly News, ABC World News Tonight, Nightline, CNN, CNBC’s “Power Lunch", National Public Radio's "All Things Considered" and "Marketplace" and Bloomberg News Radio
• Local television such as WCBS-TV (New York), WNBC-TV (New York), News 1 New York, WMAQ (Chicago), KXAS (Dallas), WSB (Atlanta), WVIT (Hartford), all Boston network affiliates, WCVB’s “Chronicle”
• Local newspapers such as Los Angeles Times, Long Island Newsday, San Francisco Chronicle, Crain’s New York Business, Boston Globe, Boston Business Journal, Philadelphia Inquirer, Chicago Tribune, Toronto Star, Miami Herald, and many suburban daily and weekly newspapers
• Trade magazines such as ComputerWorld, Advancing Philanthropy, Banker & Tradesman, Restaurants & Institutions, Food Manufacturing, Hospitality Technology, Information Week, New England Real Estate Journal, Education Digest, Hard Hat News, Pipeline and Gas Journal, Design News, Plastics News Asia, Security News, Profiles in Healthcare Marketing
• Online newsletters such as NRF SmartBrief, Retail Solutions Online, College Marketplace, Military & Aerospace Electronics, Food & Drug Packaging, Packaging Strategies, Gourmet Retailer, Commonwealth Institute
• Major blogs such as The Wall Street Journal’s ‘Speakeasy’, New York Times ‘BITS’ (Business Innovation Technology and Society), USA Today’s ‘On Deadline’, and The Huffington Post
• Local Talk Radio
• Op-ed pages of major daily and weekly newspapers
• Major web sites such as NBCi, ABC.com, Forbes.com, IDG News Service, WebMD
Crisis Communications: Your business could suddenly be facing a workplace disaster (explosion, flood, violent crime), lawsuit (class action, sexual harassment, libel), or incapacitation of the CEO. How the media portrays it could affect both your profits and reputation for years to come.
We have the expertise either to contain the crisis, neutralize it, or refocus the issue.
Hear Sherry on Radio Entrepreneurs discussing how she helps startups – business-to-business as well as consumer – get angel funding. She also talks about what kinds of companies, whether startups of established companies, she can successfully publicize in print, broadcast and online media.
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